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Title:  Product Marketing Lead

Requisition Id:  483
Job Function:  Marketing
Career Area:  Corporate Jobs
Position Purpose:

The Senior Marketing Associate is a key member of the Stericycle Commercial Go-To Market team.  This role will contribute to the overall effectiveness of the Integrated Marketing team by planning, tracking, implementing and evaluating the effectiveness of assigned marketing programs.  This role will be accountable for managing demand generation and lead generation campaigns and initiatives.  They will also track and measure the effectiveness of these programs and report on ROI resulting in increased lead generation support that is in line with Stericycle’s strategic goals and priorities.  This role is an excellent opportunity to be part of a great workplace and environment that empowers professionals to reach their full potential with great career opportunities. The role is an important leading function part of the Stericycle Commercial Marketing group and will be accountable for Marketing Campaign Design and Execution, Project Management, Sales Enablement and Performance Management.

Key Job Activities:

Manage all phases of integrated marketing campaigns including strategy & planning, development, execution and analysis.

Executes comprehensive demand generation/lead programs to increase awareness of brand and products, while contributing to inbound and outbound tactics.

Create messaging and content that align with the sale process and support the customers in all phases of the buying cycle

Partner with sales leadership and product marketing to develop effective programs and drive profitable growth. This includes understanding and acting on trends and need in the market.

Align best practices in targeting, messaging and engagement strategies to deliver campaigns that drive profitable growth through optimal customer experiences.

Collaborate with the internal marketing teams to develop key assets and execute on specific channels.

Develop and maintain detailed campaign project plans and critical paths

Demonstrates the ability to efficiently manage projects including time, activities and resources. 

Set deadlines, assign responsibilities and monitor and summarize progress of project

Prepare and deliver effective presentations to internal/external stakeholders, communicating program details and performance

Manage and deliver content, processes, practices and tools to support Sales throughout the pre-sales process and buyers journey

Work collaboratively with Sales and Marketing partners to enhance sales capabilities to improve conversion potential

Provide detailed metrics on marketing program performance that align with sales and company goals.

Responsible for market and revenue growth in the health care market.

Track and measure the effectiveness of all marketing programs and campaigns

Experience (North America & LATAM):
Experience (EMEAA):
Certifications and/or Licenses:

The above description is meant to provide a summary of the nature and level of work being performed; it should not be construed as an exhaustive list of all responsibilities, duties and requirements of the job or person. This document does not create an employment contract, implied or otherwise. Stericycle will consider requests for workplace accommodations for protected physical or mental limitations in accordance with its human resources policies and local laws.To the extent permissible under local law, and consistent with business necessity, Stericycle reserves the right to modify the content formally or informally, either verbally or in writing, at any time with or without advance notice.