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Title:  Marketing Content Manager

Requisition Id:  1557
Job Function:  Marketing
Career Area:  Corporate Jobs
Position Purpose:

Working as a key member of the Brand & PR Team within the Marketing & Strategy department, this role will be responsible for developing and executing a successful brand / thought-leadership content strategy that supports brand awareness, brand engagement and brand authority.  The Brand Content Manager will contribute to the overall effectiveness of the team by leading the plan, design and implementation and evaluation of thought-leadership and brand-level content and will be accountable for carrying out tactics, consistent with the company’s strategic goals and priorities.

Key Job Activities:

• Manages and leads the execution of high-quality thought-leadership content (net new, refresh or adaptation) while ensuring brand standards are met.  Materials include: newsletters, articles, website landing pages, corporate website content, blogs, infographics and more to drive results across a variety of channels
This would include:
• Working collaboratively with stakeholders (Brand & PR, GTM, P&I & Digital) to determine priorities, concepts and ideas for new material
• Establishing topic, content framework and messaging
• Developing creative briefs, providing concise details of asset requirements
• Facilitating the content lifecycle workflow from creation through approvals, editing, publishing/ activation, measurement, curation and maintenance

• Serves as editor-in-chief for all content to ensure quality, clarity and consistency as well as adherence to legal & regulatory requirements

• Uncovers and develops ways to scale content strategy to get the highest delivery out of each piece being created

• Balances employing SEO strategies while ensuring the priority of editorial integrity

• Manages internal content resources, sources for external vendors and publishers to drive content strategy execution from ideation to completion and measurement

• Develops and refines content process and workflows to improve efficiency, consistency and quality across all platforms 

• Analyzes content performance and reports on relevant KPIs (open rates, click-throughs, time on page etc.)

• Works closely with the Creative team to execute all content on brand; also

• Provides oversight and direction to content contributors, collaborators and stakeholders on an ongoing basis

• Manage the distribution of content across all channels

• Identify content gaps and opportunities for growing the brand and furthering awareness/reach

• Keep up to date with industry best practice and monitoring content activities of competitors.

Education:
Experience (North America & LATAM):
Certifications and/or Licenses:
Disclaimer:

The above description is meant to provide a summary of the nature and level of work being performed; it should not be construed as an exhaustive list of all responsibilities, duties and requirements of the job or person. This document does not create an employment contract, implied or otherwise. Stericycle will consider requests for workplace accommodations for protected physical or mental limitations in accordance with its human resources policies and local laws.To the extent permissible under local law, and consistent with business necessity, Stericycle reserves the right to modify the content formally or informally, either verbally or in writing, at any time with or without advance notice.