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Title:  Senior Marketing Analyst EMEAA

Requisition Id:  5683
Job Function:  Marketing
Career Area:  Corporate Jobs
Posting Location:  GB-Exeter
Position Purpose:

To provide proactive and reactive strategic and tactical marketing analysis to support better understanding and insight of our makets, our customers, and our maketing effectiveness in order to drive sustainable/profitable growth.

Key Job Activities:
  • Strategic analysis of markets, customers, and vertical segments.
    • Understanding growth/decline rate trends providing actionable insights and identifiable opportunities to direct future marketing activity.
  • Strategic analysis of the buyer journey/buyer personas to feed into how marketing should be communicating at every stage of the buyer process.
  • Implement measurement tools to assess return on marketing investment and marketing campaign performance from a revenue and EBITDA perspective.
  • Implementing customer and market research surveys to gain insights both inhouse and by managing external agencies
  • Work with Sales Operations analysts to ensure marketing insights are fed into the Sales Operations and vice versa.
  • Complete ad hoc requests for information and analysis to help support the business make informed data driven decisions to seize opportunities and drive results.
  • Communicating analysis and results in a clear and coherent manner.

Broad and extensive knowledge of marketing analysis and managing data sets. 

A strong and indepth understand of a customer life cycle and customer personas.

You'll Also have most of the following:

  • A strategic mindset
  • Be a strong team player
  • High attention to detail
  • Excellent communicator
  • Strong presentation skills
  • Hold high levels of ambition
  • Logical and tenacious in approach to tasks.
Experience (EMEAA):

Skills/Education/Success Criteria

  • Bachelor's Degree (or equiv in work experience) in a quantitative field such as statistics, mathematics, information systems, computer science, or economics.  Master’s Degree in an analytics related field such as statistics is a plus.
  • Strong business analyst / translator skills needed to understand our customers’ requirements and must be comfortable speaking and working with others outside the team.
  • Demonstrable experience of being a succcessful  Marketing Analyst
  • Demonstrated advanced use of Microsoft Excel is a requirement, and comfortable with the use and application of VBA, PowerPivot, and Power BI.
  • Experiencing using Tableau, SAP, TM1, and Business Objects would be an asset.
  • Ability to articulate and present complex data in a user-friendly format is critical to the success of this role. 
  • Must have the ability to work collaboratively in a team environment.
  • Must be subject matter expert with a passion for digging into any dataset by researching the relevant information on the subject to use the data effectively.
  • Knowledge of, or willingness to learn Python is an asset
Certifications and/or Licenses: